{"id":170,"date":"2026-09-10T10:46:55","date_gmt":"2026-09-10T08:46:55","guid":{"rendered":"https:\/\/www.storepilot360.fr\/?post_type=case&#038;p=170"},"modified":"2026-10-15T12:14:38","modified_gmt":"2026-10-15T10:14:38","slug":"muse-metz-2","status":"publish","type":"case","link":"https:\/\/www.storepilot360.fr\/?case=muse-metz-2","title":{"rendered":"Muse Metz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"170\" class=\"elementor elementor-170\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49fc22c e-flex e-con-boxed e-con e-parent\" data-id=\"49fc22c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9ea845 e-con-full e-flex e-con e-child\" data-id=\"e9ea845\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5d3a5 h2 elementor-widget elementor-widget-heading\" data-id=\"bb5d3a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cas client -  <span class=\"--text-primary\">Muse Metz<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480063a elementor-widget elementor-widget-text-editor\" data-id=\"480063a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"exerg\">Comment MUSE (Apsys) digitalise le parcours visiteur et booste l&rsquo;engagement client gr\u00e2ce \u00e0 des donn\u00e9es unifi\u00e9es en temps r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4015e74 e-con-full e-flex e-con e-child\" data-id=\"4015e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d36fe93 e-con e-atomic-element e-flexbox-base e-default-div \" data-id=\"d36fe93\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d36fe93\" data-e-type=\"e-flexbox\" data-id=\"d36fe93\">\n    \t\t<div class=\"elementor-element elementor-element-72ca6ed elementor-widget elementor-widget-text-editor\" data-id=\"72ca6ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"h3\">+28%<\/div>\nD\u2019adh\u00e9sion au programme de fid\u00e9lit\u00e9\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-457e6b7 e-con e-atomic-element e-flexbox-base e-default-div \" data-id=\"457e6b7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"457e6b7\" data-e-type=\"e-flexbox\" data-id=\"457e6b7\">\n    \t\t<div class=\"elementor-element elementor-element-49ea97b elementor-widget elementor-widget-text-editor\" data-id=\"49ea97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"h3\">+50%<\/div><p>De gain de temps par jour<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-647dee9 e-flex e-con-boxed e-con e-parent\" data-id=\"647dee9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e82fa0 e-con-full e-flex e-con e-child\" data-id=\"8e82fa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bde9dad h5 elementor-widget elementor-widget-heading\" data-id=\"bde9dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Le point de d\u00e9part<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e781c5 elementor-widget elementor-widget-text-editor\" data-id=\"9e781c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En tant que destination shopping majeure \u00e0 Metz, le centre MUSE souhaitait offrir une exp\u00e9rience fluide \u00e0 ses visiteurs tout en apportant une vraie valeur ajout\u00e9e \u00e0 ses commer\u00e7ants locataires.<\/p><p>Le d\u00e9fi : interconnecter les donn\u00e9es d&rsquo;encaissement, les avantages de stationnement et le marketing direct sans imposer de contraintes lourdes aux boutiques.<\/p><p>\u00a0<\/p><p><em>\u00ab\u00a0Gr\u00e2ce \u00e0 cette plateforme unique, nous avons r\u00e9ussi \u00e0 cr\u00e9er une vraie synergie entre le centre et nos commer\u00e7ants. La fluidit\u00e9 du parcours (du parking jusqu&rsquo;\u00e0 la caisse) et l&rsquo;automatisation de la fid\u00e9lit\u00e9 ont consid\u00e9rablement augment\u00e9 l&rsquo;attractivit\u00e9 du centre.\u00a0\u00bb<\/em><br \/><br \/>\u2014 Direction Marketing &amp; Exp\u00e9rience Client, Muse Metz<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95dce00 e-con-full e-flex e-con e-child\" data-id=\"95dce00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e69faa h5 elementor-widget elementor-widget-heading\" data-id=\"9e69faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">La solution d\u00e9ploy\u00e9e<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c555d elementor-widget elementor-widget-text-editor\" data-id=\"29c555d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La plateforme a d\u00e9ploy\u00e9 un \u00e9cosyst\u00e8me complet et interconnect\u00e9 :<\/p><ol role=\"list\"><li>Fid\u00e9lisation &amp; Wallet Multi-Commerces (Mobiwoom) : <br \/>Cr\u00e9ation d&rsquo;un pass fid\u00e9lit\u00e9 unique permettant d&rsquo;accumuler du cashback, de r\u00e9gler ses achats et de b\u00e9n\u00e9ficier d&rsquo;avantages exclusifs (notamment des heures de stationnement intelligent offert directement li\u00e9es aux achats en magasin).<\/li><li>Infrastructure Caisse &amp; Donn\u00e9es (CKEL) :<br \/>Interfa\u00e7age des flux de donn\u00e9es d&rsquo;encaissement pour garantir un suivi pr\u00e9cis et conforme des transactions \u00e0 l&rsquo;\u00e9chelle du centre commercial.<\/li><li>Intelligence Marketing &amp; Phygital (Lorweb) :<br \/>Mise en place de campagnes de gamification sur-mesure et d&rsquo;algorithmes pr\u00e9dictifs pour r\u00e9engager les visiteurs selon leurs habitudes de visite.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quand le retail r\u00e9invente son exp\u00e9rience client.<br \/>\nUnifier l&rsquo;\u00e9cosyst\u00e8me commercial, fid\u00e9liser les visiteurs et piloter la performance au quotidien : d\u00e9couvrez comment MUSE (fonci\u00e8re Apsys) a transform\u00e9 sa gestion commerciale gr\u00e2ce \u00e0 notre plateforme.<\/p>\n","protected":false},"featured_media":167,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-170","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Muse Metz | Storepilot 360<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Muse Metz | Storepilot 360\" \/>\n<meta property=\"og:description\" content=\"Quand le retail r\u00e9invente son exp\u00e9rience client. 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